Mobile ads are one of the most effective ways of advertising however what makes mobile advertising more effective than Internet advertising is the question to be answered. Here in this article we have discussed 9 reasons why Mobile ads are effective.
1.Huge number of Mobile users
Nearly half of the world now carries a mobile phone plus marketers can reach more people through mobile than they can reach through personal computers. IN developing nations, the divide between mobile and PC ownership is considerably wider. Number of personal computer users is only 1 billion compared to 4 billion mobile users.
2.One to one or personal connection
Mobile commercials are more effective in terms of product awareness and sales due to the one-on-one personal nature of mobile devices.Users pay more attention to mobile ads (e.g., text added after a notice) than they do to ads that come to a PC since communications are intended only for the user.
3.Cost-effectiveness
If you’re on a tight budget, mobile advertising is the most cost-effective option.
When compared to traditional types of advertising such as television and print media, this will be a fraction of the expense.
4.The advantages of having several touchpoints
A PC is limited by a single point of contact, namely the internet. Publishers have a lot more alternatives with mobile advertising, such as:
- Text Messages (SMS)
- Voicemail
- Multi-Media Messaging (MMS)
- Mobile internet
5. Real time triggers
Mobile advertising can be particularly effective in fulfilling urgent real-life needs and maximizing reaction rates when they are triggered by real-time conditions such as invoicing and location triggers.
6. Effective form of targeting
Unlike a personal computer or laptop, mobile phones allow for the collection of a vast quantity of data on users, making them an effective targeting tool.
Marketers can easily categorize consumers based on pertinent information like:
- Location information
- Demographics
- Age group
- Mobility
- Shopping habits
- Preferences and habits
- Spending habits
IP addresses and cookies can be used to track consumer information. However, information obtained on a desktop or laptop computer may not be as accurate. This is due to the possibility of several people accessing the same data.
Mobile devices, on the other hand, are unique to each consumer. As a result, the data generated by mobile devices is more important. Furthermore, new technologies such as location-based advertising, proximity targeting, and other similar techniques can be combined with this data to create adverts that are entirely personalized and extremely relevant to the recipient.
According to statistics, viewers are more likely to pay attention to targeted ads that are more relevant than random ads that pop up on their mobile screens.
7. Prevents banner blocking
According to eye-tracking studies, Internet users have developed banner blindness and have ceased perceiving Internet advertising in a huge proportion of situations. Not to mention the vast number of users who use ad-blockers to prevent adverts from even appearing.
Because of the nature of mobile advertising, both of these occurrences are avoided, allowing mobile ads to be more successful.
8. opt in by people-
Users must opt in to participate with mobile advertising, as opposed to the PC experience. Ads on the PC are generally considered spam and ignored, whereas mobile ads are only provided to people who request them. They become more effective as a result of how they are perceived.
9.Mobile phones are used for longer periods.
Consider how much time you spend on your smartphone versus your desktop or laptop before seeking for statistics data.
According to Statista, the number of individuals who use a cell phone in 2019 is estimated to be above 4.5 billion.
With mobile devices accounting for over 80% of all traffic, there is no better medium for delivering advertising messages than mobile phones.
Conclusion
Mobile advertising, unlike other forms of advertising, is extremely advantageous due to its greater accessibility, cost-effectiveness, and, most significantly, personalization. With all of these benefits, mobile advertisements are unquestionably here to stay and will continue to control the world of digital marketing for some time.
If you’re a business owner who uses cell phone advertising, you can be comfortable that you’ve chosen the most effective marketing method for your company.
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