We live in a world where things change every minute. Similarly, when we speak about Google, the world’s best search engine, we are always interested to know what new Google has brought this time.
Even marketers prefer advertising on Google to catch the audience’s sight and increase traffic for their business. The ad policies on Google keep updating now and then. So, being a professional, you should be aware of the same.
Today, we will discuss the Google ads update of 2022. Let’s begin:
#1 Upgrade Smart Shopping Campaigns:
Using the one-click upgrade tool in Google ads, you can upgrade the timeline and process of smart shopping campaigns without hassle. Google strongly recommends that marketers use tools for upgrading their marketing campaigns. Before 2-3 weeks, you will automatically receive a notification to help you upgrade your marketing tactic.
#2 Text-To-Speech Feature:
You might have noticed an in-built voice running behind your ads on Google. Audio plays a significant role in leaving your mark on the audience. So, Google ads has developed an update where you can add voices to your YouTube video ads to grab more viewers’ attention. Audio elements are pretty compelling for the audience.
#3 More Insights:
Ad insights help you address the hard work behind your advertising strategies. So, as per Google norms, once you submit your ad campaign, you will be able to see the diagnosed insights for your Google ads. Click on ‘Show All Campaign Diagnostics’, and you will get a list of the following:
- Account status
- Billing status
- Policy review
- Conversion tracking
- Campaign budget
- Bid strategy budget
- Campaign status
- Ad strength
#4 Expanded Hotel Businesses:
After the covid pandemic, the traveling and hotel businesses were stressed because of their affected income. After the Google ads update, the hotel business advertisers, which have hotel center accounts, can now connect their business information with Google. You can also use the Performance Max campaigns to boost your business.
#5 Privacy Updates:
Google’s privacy policies require upgradation with time, and Google did the same. The advertising policies cover 4 parts: Prohibited content, prohibited practices, restricted content & features, and editorial & technical rules. Some most significant criteria are:
- Counterfeit goods
- Dangerous products & services
- Enabling dishonest behavior
- Data collection and use
- Misrepresentation
- Default ads treatment
- Sexual content
- Ad format requirements, etc.
#6 Google Ads Experiment:
One of the best updates of Google ads is that users can now test and implement strategies for their businesses. Advertisers can improve their campaign performance. The foremost step is to select an ad campaign and design a custom experiment for the same. Through this, the marketers can make changes as per their experience to advertise more professionally.
#7 Google Ads Scripts:
In the upcoming updates of Google ads, we came to know that Google has now come up with Java script codes in the ad account. Through it, you can manage to bid, pauses ad groups, adds keywords, and balance multiple things together. You can even check the scripts for errors and fix them without affecting your output.
#8 User Generated Images:
Google ads help the advertisers to leave a positive impact on your audience. In the recent updates, Google announced that the customers should upload user-generated images via customer’s profile to gain the audience’s trust. It will help your audience believe in your products and services and connect with your customers more deeply.
#9 Lead Ads Extension:
The business requires generating leads for your business. It gives you more data to know about your audience. Once you click the CTA button on the ad, a lead form comes out automatically. You can simply submit the form from their Google account.
You can also watch: PowerAdSpy: How To Search Competitors Google Ads By Keywords, Domains
Wrapping Up:
We hope our readers are now aware of the Google ads update, and they can implement their best strategies to generate leads for their businesses.
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