Advertising has reached a whole new level to make your business reach successful heights. Advertisers from all around the world host ad campaigns to promote their brand and spread awareness about it. There are different types of ads that you can create and host as per your niche. Like:
- Canvas Ads
- Banner Ads
- Slideshow Ads
- Carousel Ads
- Photo Ads, and more.
Apart from all these ads, today we are mentioning the most trending ad type, Banner ads. Here we will discuss how to design the best ads for your campaign.
Let’s begin by understanding what is this:
WHAT ARE BANNER ADS?
It is an advertising method that contains images more than texts which are popular for online advertising. The main motive of such ads is to attract traffic from the host’s website to the advertiser’s website.
HOW DOES IT WORK?
One final thing to discuss before we learn how it is effective is and how these ads work when you host them. Let’s see:
CUSTOMER TRAFFIC:
When the ads you design look unique and eye-catching to the viewers, the visitors click on the ad and automatically land on the advertiser’s website. As a result, the cost gets paid in many ways, like CTRs, impressions, time spent, etc. To increase traffic, you need to target the right audience for your campaign.
SELL YOUR COMMODITIES:
The main motive of ads is to attract and encourage viewers to shop and buy their products. They will mention the best deals they are offering and discount offers to catch the sight of the users, which will help the advertisers to increase their profits with the help of these ads.
GRAB ATTENTION:
Seeking the attention of viewers is a challenging task. But, by showing your creativity in designing the ads for your campaign, you may become successful in catching the eyeballs of the visitors. In this way, the traffic and your sale will increase enormously.
DISCOUNT & OFFERS:
One of the best strategies to attract customers is to announce interesting discounts and offers that can be beneficial to you and your customers. Implementing such strategies while creating ads is a smart way to promote your brand. Overall, it will help you increase traffic and revenue.
Banner ads can be for different purposes, depending on the type of niche. But, there are numerous ways to design such ads to host a better ad campaign:
BASICS:
Being an advertiser, you have to maintain the hierarchy, and before hosting your ad everything should be systematic. Like, before publishing the ad, make sure to add these 3 components:
- Company Logo: The logo you add should be relevant to your business category to make the viewers understand and recognize your brand.
- Value Proposition: Add the products and services you are offering to your customers and mention the discounts and offers you are contributing.
- THE CTA: Do not forget to add CTA’s that will help you encourage your clients to visit your website. You can add a CTA button, like: ‘Learn More,’ ‘Get Started,’ ‘Watch Now.’
TEXT VISIBILITY:
Texts are the element that makes the viewers understand what the ad is about. But, make sure to add a relevant headline, but instead, do not add text with cursive fonts.
ANIMATION:
Banner ads can look a bit boring and distractive with just images and texts. But, adding a pinch of animation can make it look attractive. Add an animation that suits best with your ad templates, texts, and colors.
SPECIFICATIONS:
Dimensions play a crucial role as an ad with proper specifications fits best. Publishing ads with undefined dimensions may look spam and get deleted ultimately. So, here are the following specifications:
- 780x90px – Leaderboard
- 300x600px – Half Page
- 300x250px – Medium Rectangle
- 336x280px – Large Rectangle
You can also watch: PowerAdSpy – Best Facebook Ads Spy Tool
FINAL WORDS:
Overall, banner ads are really effective to build a successful brand strategy. So, we hope our readers understood how these ads are beneficial to host your advertising campaign.
Social Ads Analysis 