YouTube is the second highest search engine worldwide that is used to search queries most frequently after Google. YouTube is growing tremendously day by day in every aspect. Be it in terms of visitors, audience, uploaded videos, or investing for businesses.
This shows how wider the audience is and the wide range of targets we can have from YouTube itself.
Seems great, right?
Currently, YouTube is the topmost platform preferred by users who seek any explanatory video, one can find detailed recordings in any topic of their interest and that is what makes it more valuable.
So why are you lagging?
Deficit of information on ads?
Today we will be looking at the ways in which you can leverage vast numbers to grow your own Shopify store. More specifically, we shall be exploring how to make the most out of Shopify YouTube ads.
Then let’s start from here now.
Benefits of Shopify YouTube Video Ads
There are numerous benefits of an online presence to elevate your business. Some of them are as follows that makes a markable difference:
- Expanding of Digital Reach
With every single view on the video ads, there is a potential to expose your ad to someone who could be interested in what your business offers and what are the functionalities.
- Finding Customers
It is well known that demographics play a vital role in targeting potential audiences. On YouTube, you can easily have an overwhelming range of audiences to drive them toward a destined landing page with YouTube ads Shopify.
- Advanced targeting
You can select the places (locality) where you want your ads to be run and make the ad visible to people of a particular area, which kind of audience you want to target, through keywords and their interests, and many more.
- Customized Ads
The search engine is the most dynamic as well as customized with flexible advertising facilities comprised of providing the choices of the ways you want to approach and advertise.
It serves complete freedom to run ads campaign creating your brand awareness in any manner.
Additionally, there are not any strict guidelines on creating ads, till the time one is not violating any rules that may affect or influence the community in an inappropriate manner.
You are free to create a complete animated video or can shoot a video and upload it. Things are completely up to the owner.
- Cost-Effective Campaigns
By now, you must be concerned about what chunks of money it would take to run an ad with all these provisions?
Nothing to be worried about. As these benefits will not be heavy on your pocket much. Check out some basic budget details:
According to resources,
- In-Display Ads: $0.30 Average Cost-per-View (CPV)
- In-Search: $0.10 Average Cost-per-View (CPV)
We hope this has made you differentiate upsides and downsides between Facebook and youtube ads.
But, YouTube ads are not only about just uploading a standard one-sized ad. The platform supports multiple types to be creative enough with the ads.
Types of YouTube Ads
As mentioned earlier, YouTube has a variety of ad formats or sizes that businesses can use to keep their customers and the audience engaged.
- Reviews
- Generally, these ads can also be shown on Google search engines while surfing any related keywords and also appears on YouTube.
- The ad will be aimed at the audience who text relevant topics by popping up the ad at the top or after the 2nd video.
- Pre-Roll
- The ads can be skipped after a few seconds (can be varied up to 5seconds to 30 seconds) and can also be placed before, in between, and after the videos.
- If a video is around 10 minutes long, then it can only be placed in between the video.
- It charges the business on an ad-per-view basis regardless of the viewer engagement or call-to-action.
- Bumper Ads
- These ads are suited for businesses to create brand awareness.
- It comes with non-skippable functionality, which means a viewer needs to watch till it completes automatically.
Here, every format has its unique benefits and user accessibility. It completely depends on what your goals are and the objectives your business is trying to accomplish.
Wrapping Words
We hope this article has helped you to understand why it is important to amplify your business with Shopify YouTube ads. With this guide in hand, you’ll be growing on YouTube by building brand awareness that helps to connect with your audience, and this turns your audience into customers.
Social Ads Analysis 