While Facebook provides a large audience, finding the right audience from the huge number of followers can be a difficult task.
Boosting a Facebook post is a great way to combat declining organic reach and get your content in front of the right people. With the simple Facebook Boost Post button, you can easily expand your reach with just a few clicks and a small investment. A boosted post is a simple form of Facebook advertising. Knowing how to boost a post on Facebook can help you in getting the best for your ads.
What is a Facebook boosted post?
A Facebook boosted post is just like a regular Facebook post. It is the simplest form of a Facebook ad, and you can create one in just a few clicks.
If boosting a Facebook post provides your desired ad objectives, it is a fast and easy method to promote your company on Facebook. Your boosted content can include text, an image or video, and a link. Additionally, Facebook boosted posts include features like a call-to-action button and the ability to track ad metrics for the post.
But before you go ahead and boost your post, you need to understand which post you should post. Using a competitor ad analysis tool like Poweradspy can analyse thousands of ads running across Facebook and find the ones working best. By analysing and scaling these ads you know which of your posts to boost to gain maximum benefits.
Benefits of boosting a Facebook post
Facebook’s organic reach has decreased to only 5.2%, so the Facebook algorithm is not very reliable when it comes to getting your organic content to the masses. Even your followers see few posts that you post. If you boost your post using Competitive Insights, you can reach a wider audience.
Guaranteed visibility:
Boosting your post makes it possible to reach a wider audience. It will get your post to appear on the users’ newsfeed.
Increased engagement:
When people are familiar with your post or your content is relevant for them, they will engage with your content.
Exposure to a new audience:
Facebook gives you the option to choose your target audience based on their demographics, age, sex, interest, etc. So you can select the desired audience while you boost your post.
Ensures your content is seen by the right people:
When you select your desired audience and boost your post, Facebook promotes your content in front of the relevant audience. This way you can reach a new audience as well.
How to boost a post on Facebook
It is important to know how to boost a post on Facebook. And now that you understand the importance of boosting a post, let us see how you can do it in some easy and simple steps. With the help of the Facebook boost post feature, you can create an ad with just a few clicks!
Here’s how:
Step 1. Go to your Facebook Page from your mobile app or on the website.
Step 2. Once you select the post you want to promote, click the blue ‘Boost Post’ button below the post.
Step 3. Select your desired goal for your boosted post. When you are just getting started and not sure which goal to select, Facebook can choose the best goal based on your settings.
Step 4. Choose your Call-to-action and what it will say on your Facebook ad. The options will vary based on the goal you selected.
Step 5. Choose the audience for your boosted post. You can choose an audience of people who already like your Page, people who like your Page plus their friends, or a new custom audience using Facebook’s targeting options.
Step 6. Choose the duration and timing for which you’d like to boost your post.
Step 7. Use the slider to set your budget or the total amount you will spend for the post-boost.
Step 8. Determine your ad position and then specify your payment method. If you have set up a Facebook Pixel, use the toggle switch to connect it to your ad for more accurate analytics.
Step 9. Here, you can view your boosted ad preview and predicted results. Once you finalize, click ‘Boost Post Now’ at the bottom of the screen.
Also watch: Get access to Millions of competitors’ winning Ads from over 100+ countries with PowerAdSpy
Conclusion:
Boosting a post is easy to do and can provide great results to your Facebook Page. Now with the easy steps explained above and a powerful tool like Poweradspy you can top your marketing game.
With options to set your own budget and flexible adjustments, boosting options are available even for small businesses. With a lot of benefits like Facebook ads, boosted posts can be a game-changer in your Facebook marketing strategy.
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