Landing pages are an essential aspect for every marketer around us. It is a page that appears on clicking any website through any search engines by any user. It is very relevant for a marketer how its landing page looks because the opinions of your page visitors depend upon how attractive and creative your landing page is. In the advertising world, the newcomers are entirely unaware of what impression a landing page can create in the minds of the visitors.
Similarly, when we talk about a bigger platform, like Facebook, it should be clear that designing a Facebook Landing Page requires a lot of creativity and uniqueness for catching the sight of visitors.
But,
HOW TO CREATE A LANDING PAGE ON FACEBOOK?
Creating a landing page is easy but attracting viewers out of it is still a daunting task. Follow these steps to create one:
- You can create your Facebook page through Shopify or other platforms to design one.
- To target your audience, you can add exciting offers as per your niche. It’s mandatory to add some of the key elements, like, CTA buttons, effort points, selling proposition, etc.
- Do not forget to add your contact details so that your customers can reach you for any query.
- Follow the rules properly. It will help you stop violating Facebook policies.
So, let’s learn in brief what strategies one should adopt while creating the best landing page for your Facebook business page:
BEST STRATEGIES TO IMPLY:
Focus On Visitor’s Intention:
Before you start designing, make sure what your visitor’s interests, likes, and dislikes are. But you cannot decide this in one day. You need to focus and examine what things attract your customers the most. Building a landing page with your viewer’s interests will help you grab more attention on their page.
Design Visually:
The landing page you design should be of high quality. Using flattering images, texts, videos, and fonts will catch the viewer’s sight and leave a good impact on them. Making a comfortable space for your clients is quite beneficial for your landing page.
Maintain Simplicity:
Do not over-complicate things by stuffing unnecessary images or irrelevant logos on your landing page. Also, adding copied contents or images on your landing page can leave an adverse impact on your business. Keep it simple, sober, and maintain standard among all your competitors.
Relevant Headline With Ads:
Headline plays a great role in terms of advertising and promoting a brand. You will publish an ad on your page with a unique headline. Adding an extensive headline will be quite beneficial as it will attract viewers to visit your site and try your products/services.
You can also watch: What Lander Properties Does PowerAdSpy Offer?
Moving forward, you can also take bright ideas from the best Facebook Landing Pages by looking at the best examples. Let’s have a quick look at them:
FACEBOOK LANDING PAGE EXAMPLES:
GARY VAYNERCHUK:
Gary Vaynerchuk has been a great example of being a Facebook influencer. Since he is very alert to his follower’s interests, Gary always offers a free set of advice to them through videos or post motivational quotes and even answers their queries in the comments section.
MALIBU RUM:
The best part about Malibu Rum is, they post content with images high in contrast. Every photo or video is colorful and adds a sense of peace to your mind when you see it. This brand’s creativity and uniqueness had made the page very successful.
REDBULL:
There’s an exceptional thing about RedBull’s landing page is they never advertise their own products. Rather, they post inspirational videos related to sports to enhance their brand value.
NIKE:
They follow a simple slogan that Nike follows, ‘Just Do It.’ Initially, the slogan motivates its viewers to follow the path they have an interest in and they get inspiration from such quotes. Since Nike is a sports brand, it has set a great example for today’s youth.
FINAL WORDS:
So, we hope that our readers understand how to create a Facebook landing page and what strategies we must use to create the best landing page and enhance their business profiles on Facebook.
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