Undoubtedly, the Facebook ad is a terrific way to boost businesses now. And there are quite a variety of options with Facebook advertising as well. However, if you are a starter in Facebook marketing, you don’t have to be a master at everything from the beginning. You can start creating advertisements using simple tools and track the performance by effortless reading reports.
Also, there are so many Facebook ads formats, such as images, videos, carousel, instant experience, etc. Facebook carousel ads are the best for campaigning. Before going further, let us discuss to know more about carousel ads.
What is a Facebook carousel ad?
It is a single Facebook ad consisting of two or more photos or videos with headlines, links, and CTAs added. Carousel ads are a more informative and engaging form of marketing perspective. You can use this ad not only with Facebook but on Instagram as well. In case you want to add several images or videos in your campaign, instead of creating more than one ad, you can create a single carousel ad.
According to some surveys, carousel ads generate 10x times more traffic on Instagram and Facebook than other sponsored posts. So definitely, it is a unique method for driving business sales.
Why do companies use carousel ads?
The motivation of companies is to reach their product to those people whose interest is related to their brand product. Accordingly, some sections of the marketing business will benefit from using Facebook carousel ads. Like beauty, fitness, apparel, and retail these zones are highly profitable with carousel ads.
Companies are using carousel ads in other aspects also. There are many ways, for example:
- Demonstrate the various features of the services.
- One-time presentation of several products.
- You can highlight many rebates.
- We can show multiple benefits of products.
- Highlighting reviews or testimonials.
Facebook Carousel Ad Specification:A Quick Overview
Before learning about the steps to creating a Facebook carousel ad, let us discuss some interesting points like the sizes and formats of images and videos used in your campaign.
Specifics when using pictures
Image File Format: JPG or PNG
Image Size: As a minimum 1080px by 1080px
Image at least File Size contains: 30MB
Number of Carousel Cards: minimum 2, and maximum 10
Aspect Ratio: 1:1
Video Size for Carousel Ad on Facebook
Maximum video file size: 4 GB
Maximum video length: 240 minutes
Recommended formats: .mp4 and .mov
Video Ratio: 16:09
How to Create a Carousel Ad on Facebook?
Carousel ads are the best ad format for posting on Facebook marketing. For beginners who want to build carousel ads for their campaign, this article will guide them to know about how they can make ads. Here we will discuss 07 steps to create a Facebook carousel ad.
Step:1
Start creating images of your products or you may even create a video about your product. Make sure that your content should be relevant to business, advertisements, products, new product launches, promotions, etc.
Step:2
Log into the Facebook page account for your company and download the Facebook Ads Manager app. Make sure your profile should be a business account. That will leave a terrific impact on your advertisement for customers.
Step:3
By clicking “+ Create” in the center of the screen after logging into your account, you can start constructing your Facebook carousel ad. You can create it with new ideas and creativity.
Step:4
Select your marketing goal. It can include website traffic, video views, and page likes. In this section, you may also give your campaign, ad set, and ad a name. You’ll be occupied with the following page once you’ve decided on your marketing goal and given your campaign a name.
Step:5
Make a budget for your campaign. A timetable to run continually, now or later, can be created, along with a daily or lifetime budget. Because by budget planning we can collect in-hand reports regarding future investments.
Step:6
You can modify Your carousel ad to fit your facebook ad targeting market. There are numerous possibilities from which to pick.
It will gain more attention towards the creation of your brand product advertisement.
Step:7
After clicking next, you can reach directly to the advertisements tab, where you can choose the photos, ad wording, and videos you want to use for your Facebook ad carousel.
Finally, make your campaign public! When you are prepared to schedule your ads and have evaluated your campaign settings and carousel ads, click the ‘Publish’ option.
You can also watch: Poweradspy:How To Search Competitors Facebook Ads By Keywords, Domains, Page
Winding up:-
We advise including carousel advertisements in your ad if you haven’t previously preferred them. Compared to other formats, the Facebook carousel ads format will produce superior results to help the development of your company.
Social Ads Analysis 