Netflix has been a leading OTT platform for almost all generations. This streaming television sensation has seized the visions and creativity of the world, sucking people into one episode after another. However, there is much more to Netflix than just binge-watching worthy shows.
Netflix spends hundreds of millions of dollars each year promoting individual movies and TV shows on the service. However, the company has now decided to enhance Netflix Ads‘ marketing strategies by investing in significant resources. They approached dozens of marketers with major brands, including Coca-Cola, and Burger King, to promote the third season of Stranger Things. It is all about innovation and the latest technology.
Growth is essential for the platform to survive, and so the company has no alternative other than to kill it with powerful strategies and tactics that appeal to the masses. Now, let us quickly look at key takeaways from Netflix advertising strategy that helps them maintain a focal position in the digital content industry.
1- Customer-Centric
The priority always remained the same. Netflix is very clear about what they need to give their audience. They stay active on social media and consistently post almost every day. They run engaging polls, and quiz to get a rough idea of the kind of content the audience is interested in and present them with the content that they highly resonate from:
2- Original Content
The reason behind Netflix’s dominance boils down to its obsession with original content and personalization. Along with providing its audience other’s content, it has successfully created its own content. Netflix started producing original content with its series- House Of Cards. Some of the popular original series and movies are To All The Boys I Have Loved Before, Stranger Things, Bloodline, Peaky Blinders, and many more.
3- Creative Use Of Social Media
There’s no doubt Social media has made a dynamic presence in everybody’s heart. And what’s better than acing social media presence along with every other area. Their social media team does wonders with their creative and strategic approach. They sustain the casual conversation with the audience that places Netflix in trending topics. In fact, Netflix acknowledges funny tweets. That means if you share something funny aimed at Netflix, there’s a high chance of your post getting re-shared by their official account.
4- Cooperation and campaigns
Netflix often takes part in a number of social media campaigns that never fail to capture their audience’s attention. Netflix ads campaigns create hype and address sensitive topics like suicide, abuse, and bullying faced by teenagers. One such campaign was launched during the second season of 13 Reasons Why. Along with the promotion of the series, it successfully spread awareness about sensitive topics. Some more popular Netflix advertising campaigns were Wanna Talk about It, You Will Work In This Town Again, One Story Away, etc.
5- Humorous Advertisements
There’s no way one can not drive towards content that is entertaining and engaging. And Netflix has never missed a chance on creating humorous ads that overwhelm the audience. It has understood the game and never fails to reach up-to audience’s expectations. In fact, Netflix doesn’t take itself too seriously that results in video advertisements that are fun to watch: For Example- Netflix released a commercial film that made fun of the truth that members share their passwords with others to avoid monthly payment.
6- Timed Content
Netflix is known for its strategic choices and arrangements. Accordingly, Netflix is very particular about the season it releases its new project. For example, they released the second season of Stranger Things right before Halloween to let the audience feel the essence of a funk even when at home. Henceforth, there is a reason why the phrase “timing is everything” proves true again and again for marketing.
7- Optimize Content For Mobile
It is a huge win for Netflix if viewers can watch its movies and series on smartphones and enjoy the experience. It also came up with a mobile-only subscription streaming plan that gathered many audiences. Netflix understands the importance of optimized content for smartphones and mobile advertising. It receives a massive chunk of the online market.
Wrapping It Up
In 1997, when Netflix just started its journey, it may not have caused much of an entertainment disruption at the time. However, the present stats are enough to acknowledge the impacts that it has made throughout. Netflix ads have a clear strategy of making their fans happy and entertaining them. With this clear-cut strategy in action, there is no stopping for Netflix to lose its cool.
Social Ads Analysis 